Microsoft is Disney’s toy company

Microsoft’s recent purchase of Activision Blizzard could have dire implications for the game industry, as it mimics Disney’s practices in movies.

Editor’s note: Activision Blizzard has been sued by the California Department of Fair Employment and Housing, alleging that the company has engaged in abuse, discrimination, and retaliation against its female employees. Activision Blizzard has denied the allegations. The full details of the Activision Blizzard lawsuit (content warning: rape, suicide, abuse, harassment) are updated as new information becomes available.

Disney is widely known for conquering its competition and dominating the entertainment media industry, but Microsoft You could become a similar giant when it comes to the gaming industry. Microsoft’s recent acquisition of Activision Blizzard sparked a lot of interest when it passed, with the company now gaining control of major franchises such as Call of duty And world of cans. While there is still significant competition between game consoles and developers, more and more companies are steadily falling victim to acquisitions under more well-known brands. Unfortunately, this hurts the gaming industry in the long run and could create an oligopoly similar to Disney.

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Disney began its acquisition with Pixar and went on to acquire Marvel, Lucasfilm, and 20th Century Fox. Now, most of the movies in theaters and popular TV shows have some connection to the behemoth of the embarrassing oligopoly. Over the past 50 years, its success has generated enough profits to ensure that Disney can easily purchase any of its limited competitors. With theme parks and hundreds of IP addresses under its control, Disney is unlikely to receive any serious competitor for long. Unfortunately, a company of this size and influence bodes poorly for the future of the entertainment industry, as profit margins for a single entity determine “acceptable” content.

Related: Why Microsoft should (and shouldn’t) buy Activision Blizzard

Microsoft appears to be following in Disney’s footsteps by acquiring Activision in the same way that Disney bought Fox. This deal elevated Microsoft to the world’s third-largest gaming company, right behind Tencent and Sony, according to each company’s current value. Despite Blizzard scandals and workplace misconduct, games like hearthstoneAnd Note and watchAnd world of cans IP addresses are incredibly profitable. Funds from micro-transactions and subscriptions are likely to provide a steady stream of revenue. Additionally, Microsoft’s purchase of Activision only solidifies Xbox’s dominance of the market and deals a decisive blow against Sony PlayStation in the console wars.

Microsoft buying Activision is not a good sign

Microsoft is said to be making some Activision games for PlayStation

Although Microsoft has not yet established a monopoly in the gaming industry, especially with mobile games and PlayStation consoles still playing, it has managed to alienate the gaming industry sectors at an alarming speed. Many FPS titles, such as Call of duty, now belongs to the Xbox. In an age when console-exclusive offerings for accessibility must be phased out, Microsoft may have made its presence inevitable in the near future. Despite a pledge that current Activision Blizzard titles on PlayStation won’t become Xbox exclusives, there’s no guarantee that that promise will hold.

Disney’s control of entertainment media and access to IP addresses (such as star Wars) led to the cancellation of many unique projects and the forced restructuring of many entities. Unfortunately, Microsoft’s control of Activision Blizzard and its other gaming assets could pose a similar threat to current franchises. In an age when AAA games often disappoint players with microtransactions, false ads, unending launches, and countless glitches — Activision Blizzard included — it’s too early to tell if a Microsoft acquisition will thwart this. problems or not.

It remains to be seen whether Microsoft’s acquisition of Activision Blizzard is good or bad for the gaming industry. However, given Disney’s acquisition trends, it probably will be Microsoft You will never stop looking for new assets. While gamers can look forward to a slew of game releases coming in 2022, it’s not known how Activision’s latest purchase will affect its products in the long run, but there are likely to be changes coming. Xbox control popular franchises like Call of duty And Note and watch That could present difficulties for future PlayStation fans, even if Activision Blizzard’s upcoming catalog remains cross-platform for now.

Next: Why Microsoft just bought Activision Blizzard

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