Lil Nas X is doubling down on his BET snub.
The Grammy-winning pop music provocateur – known for his social media savvy – took to Twitter to further troll the upcoming awards ceremony with two new parody video clips promoting his new single “Late To Da Party,” a collaboration with NBA YoungBoy.
The first parody is a 26-second clip mimicking the style of TV commercials. The ViacomCBS-owned basic cable channel typically uses as a marketing tool for the annual awards show, which prides itself on celebrating the best in Black entertainment.
Lil Nas X, who was shut out of all nominations and not scheduled to perform at Sunday’s event, uses his visuals to promise “live performances by Lil Nas X and YoungBoy Never Broke Again” during “culture’s biggest night where stars become legend. And it’s all live,” a narrator said.
The spot features clips of his past performances, including his controversial same sex kiss at the 2021 BET Awards as a snippet of “Late to the Party” plays in the background. In the song, the Atlanta-area native repeats the refrain of “F— BET.”
The “Old Town Road” chart-topper took a further swipe at the BET Awards by promoting that “Late To Da Party” will hit streaming services two days before the 2022 BET Awards.
On Thursday, his record company Columbia Records confirmed the song’s release with a separate video that also takes a dig at BET – this time using the iconic openings to “Star Wars” movies.
“NBA Youngboy is on house arrest, trapped on the isolated Planet HATU. The Brutal Empire of Terror (BET) has betrayed LIL NAS X, turning their back on him after using him for clout,” the opening scroll reads.
“With the music industry in turmoil, the galaxy is looking for a hero. NAS must use the ancient power of VIDEO EDITING to free YB and defeat the evil BET before time runs out…,” the trailer continued.
On June 1, the openly gay rapper suggested that BET snubbing his five-time Grammy-nominated, hit-spurring “Montero” opus was indicative of the homophobia that plagues the Black community.
The basic cable channel responded to the hip-hop superstar’s original comments with the following statement: “We love Lil Nas X. He was nominated for a best new artist BET Award in 2020 and we proudly showcased his extraordinary talent and creativity on the show twice . Unfortunately, this year, he was not nominated by BET’s Voting Academy, which is comprised of an esteemed group of nearly 500 entertainment professionals in the fields of music, television, film, digital marketing, sports journalism, public relations, influencers, and creative arts .”