Guy Fieri Restaurants Tries a New Kind of Flavortown

Guy Fieri is fast becoming more than a celebrity chef, restaurant owner and television host.

He’s the face of the Food Network. He’s a living symbol of low-brow mass culture and the presumptions and baggage we place on it. He’s the king of Donkey sauce. He’s a beloved LGBTQ icon. (No, he actually really is, having performed more than a 101 same-sex weddings in Miami in honor of his late sister, a lesbian). It’s a mood, a fashion icon, a meme machine and a lifestyle.

And now, he’s officially the face of his own family entertainment center, Guy Fieri’s Downtown Flavortown. Located in Pigeon Forge, Tennessee, at the Mountain Mile Shopping Complex, the shrine to Guy officially opened Tuesday.

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